Getting people to read is tough. In fact, According to a HuffPost/YouGov poll, more than one-quarter of U.S. adults didn’t read a single book in the last year.
This fact makes it especially difficult to get information across to attendees of your next corporate event. Luckily, with the following tips from BizBash, you can start creating must-read event correspondence that will stay out of their trash folder.
1. Know what to say
The first email a guest receives after they sign up for your event should get all the necessary information points across – but avoid being too formal. You want to detail the who, what, where, when, how, and why of your event, but in a conversational tone.
Emails leading up to your event should highlight all the pertinent information a guest requires. They should feel informed, but not overwhelmed.
“Generally, the more informed and prepared everyone is for your event ahead of time, the smoother the experience will be and the fewer questions that will pop up in the days leading up to your event,” Adam Hausman, co-creator of Chicago-based RSVPify tells Bizbash.
2. Know when to send emails
Every piece of correspondence following the introduction email should have a particular purpose, such as a thank you, a receipt, or reminder. An event in the future may require some reminders, but try to avoid sending them too often. At the very least, send a reminder email 48 hours beforehand and any notifications as event details change.
3. Show gratitude
Sending a thank you email after an event adds a great personal touch. Rather than limiting it to just the two words, try to draw a connection between their attendance and a positive outcome. This is also a great time to field any feedback that could help you refine future events.