Telling people about your corporate event is easy. Getting them to buy a ticket, now that’s the hard part. Luckily, with the following tips from Event Manager Blog, you can capitalize on event interest and convert it to attendees.
One of the largest deterrents for event registration is confusion. Make your approach as simple as possible. Identify the who, what, where, when, how, and why of your event upfront in a clear and concise manner. Next, add in bold calls to action that lead them directly to your registration page.
A difficult payment process will also make potential attendees throw up their hands in a fit. Ensure you can accept multiple forms of payment – PayPal, Debit, and Credit – and also consider “one click” payment options.
2. Keep it personal
Promote your event, but keep a conversational tone. Blatant and direct salesmanship is a thing of the past. Consumers are too smart nowadays and can see through a thinly-veiled sales pitch. Customize your emails to include a person’s name and convince them of your event’s value.
Social media is also a valuable tool when keeping it personal. A well-constructed social media campaign across multiple networks – Facebook, Twitter, Instagram, and LinkedIn – will give your brand a personal touch and get potential attendees to think of you as a friend.
3. Address questions and concerns
You want people to walk away from your event pitch without any questions, but no matter what you do, they will still arise. Get into the mind of your targeted attendees and ask yourself, how would I like to be treated? Whether it’s via phone, email, or social media if an attendee has an inquiry don’t leave them hanging. A prompt response can lead to a prompt registration.
If you’re looking at the guest list for your next event and it seems a bit light, contact Fourth Wall Events. Our expert team will help dial in your strategy for conversions and ensure your next corporate event is a hit.