The event planning industry is incredibly organic – always changing to stay ahead of the curve – and here at Fourth Wall Events, we’re always on the lookout for the next big trends we’re expecting in the coming months. According to BizBash, in recent years, major changes to event planning involved integrating more social media, eco-friendly initiatives, and changing demand for event sponsors. Many of these trends are expected to remain at the forefront of the industry, while constantly evolving to give clients and event guests the most unique and memorable experience possible. 1.) Social media is here to stay With people more plugged in than ever, social media is arguably the most important tool available for event planners and marketers. Websites and apps, such as Facebook, Instagram, and Twitter make it simple to distribute event information quickly and affordably, all while soliciting feedback from your target audience. In addition, many of these apps help extend the life of events well after the curtain falls. 2.) Engage your audience… in new ways The ultimate goal of any event is to effectively engage your audience, and even though the objective remains the same, there are many new way to do so. According to The Second Machine Age author Andrew McAfee, content has always been the meat of any event – the information shared, products launched, and vows made. However, content now also includes photos, videos, tweets, and blog posts your event fuels after the fact. In time, McAfee continued, these outlets help justify the existence of events to hosts, sponsors, and attendees, alike, while impacting how these groups spend their time, money, and attention moving forward. 3.) The changing face of event sponsorship For decades when a company (or multiple companies) sponsored events, all they had to do was paint their logos all over the walls, handouts, and swag, but those days are well behind us. Both key decision makers and event attendees have grown increasingly savvy and nowadays assaulting their senses with branding can have a negative impact. To that end, event planners often have to come up with new and unique ways to create symbiotic relationships between event sponsors and attendees on a case-by-case basis. 4. It’s still all about the Benjamins In the wake of the recession, decision makers had to make a lot of tough choices about how to best spend their money when it came to promoting their business and spreading their brand. Now, marketers and planners hold a much shorter leash on the money they spend, making their return on investment that much more important.