US Open Sponsor Booth

Objective: Our client had large dreams for their promotional booth, but only a 12’ x 14’ space to make that vision a reality. The internal goal was to go from RFP response to full installation in a matter of three short weeks. Our client coveted the educated and affluent spectators of the world’s highest attended annual sporting event, and specifically targeted metropolitan New York City residents ages 25 to 50 with inclination and income to travel. Interactive technology coupled with sleek design defined this marketing experience. The event’s goal was to showcase the destination through an engaging multi-sensory exhibit and drive a new type of visitor to a traditionally beach and wedding destination.

Background: Sandy beaches for sure, but this island nation offers so much more! A two-week brand presence at the US Open tennis tournament in NYC was designed to promote the island’s virtues with a high-tech touch. Our client coveted the educated and affluent spectators of the world’s highest attended annual sporting event, and specifically targeted metropolitan New York City residents ages 25 to 50 with inclination and income to travel. Interactive technology coupled with sleek design defined this marketing experience. The event’s goal was to showcase the destination through an engaging multi-sensory exhibit and drive a new type of visitor to a traditionally beach and wedding destination.

Creative Solution: Every available surface from floor to ceiling (including the floor and ceiling!) was wrapped in high resolution prints made of backlit pressure sensitive vinyl from client-provided images. A high gloss white vinyl floor emblazoned with client branding invited guests to step foot into the ultra-modern environment. A backlit sky blue ceiling radiated light while the image-adorned acrylic walls glowed from bright white LED up-lighting behind them. A textured back and reflective top created an even spread of high-quality light to enhance the vivid imagery surrounding the spectator. Guests gravitated around two computer screens – one to enter a free trip giveaway and the second to browse highlights of the country – before making their way to the photo booth. Custom kiosk software restricted browsing to pre-approved websites and captured guest contact data for the client’s future marketing opportunities. Lighthearted banter ensued as children and adults adorned tropical accessories, inflatable water toys and fought over who would grasp the glass of piña colada, which became the prized photo op prop. An inspiring sizzle reel of local attractions looped on a separate screen near the bucket of playful props, adding movement to the room. Both guests and clients were highly satisfied with the experience. In fact, participation with the photo booth was so high that by the last day we actually reached our pre-paid capacity of photo uploads to the client’s Facebook page. Hundreds of people registered for the trip giveaway. However, the most telling results could not be tallied by a computer. Rather, success was measured in the smiles of guests young and old upon exiting the exhibit with a transformed look on their faces. It was the warm glow of this island nation.

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