Nametags: Can They Really Build Engagement and Conversation?

Nametags: Can They Really Build Engagement and Conversation?

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Sometimes it feels like everyone has an opinion on nametags. There’s always a surprisingly vigorous debate when the subject comes up in event planning: Should we use nametags? Do people ever look at them? Are they too traditional? How do we arrange them? What will attendees think? It may seem like such a small part of the event, but it can have a big impact. Let’s take a look at several factors that can help you make the right nametag decisions – no matter how you feel about them.

Personal Dislike is Not the Same Thing As Poor Strategy

It’s all right to dislike nametags, no matter what your reason. But understand that a personal dislike of nametags – for you or anyone on your team – doesn’t mean that nametags are ineffective. In fact, they can still be very powerful introductory tools, and everyone from healthcare organizations to the Disney Institute continues to laud tags as part of their brands and important conversation starters. So yes, even if your team prefers to stay away from nametags, your attendees may not feel the same way. Put your strategy ahead of your own thoughts on the matter, and you’ll know you’ve made the right call.

Nametags Are More Important for You Than Them

When asked about nametags and their benefits, attendees typically say something very interesting: Their own labels are fine, but they really appreciate nametags for all the staff, planners, sponsors, and others at the event. You see, attendees often know themselves and their peers, or at least know enough. But when it comes to the coordinators and helpers for the event, they prefer to know names and titles if they have any questions. So make sure that everyone involved in the event has a nametag.

Introductions, However, Can Be Upgraded

You don’t need to stick with the same old sticky labels if you don’t want to. Many events are experimenting with icebreaker nametags like “ask me about _____” or “Twitter handle: ______” that aim at a different sort of attendee. Others incorporate ribbons, badges, or other forms of labeling into their event strategy. Don’t be afraid to get creative!

Make Them Easy for Attendees to Use

Another reason to think beyond the old sticky labels is attendee comfort: The easier a tag is to fill out and put on, the more participation you will get. Think about attendee dress requirements, and various options for labels – like clips, bracelets, and neck loops. Choose something that everyone will be able to use.

Don’t Use Them When They Aren’t Necessary

Okay, nametags aren’t always necessary, and you don’t want to go to the trouble if there’s no significant ROI. If all the attendees are already acquainted, you don’t really need them. If you are planning on other types of introduction activities among individual teams, you can put less emphasis on nametags, too. Remember to be flexible.

If you’re still curious about what type of nametags could work best for your event, contact us at Fourth Wall Events and let us know how we can help!

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