The Art of Event Swag: Choosing the Right Event Gifts

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It should come as no surprise that everyone loves free stuff. This includes individuals who have registered to attend your next event. Event gifts make people feel welcome and appreciated, and they can also be a great way to involve individuals who might be a little shy or need some extra motivation to engage with your brand.


Whether you’re planning a company event aimed at employees, donors, or potential clients, there is an art to choosing the perfect gifts. Choosing the wrong gift can be costly, so it’s important to take a few things into consideration before placing an order for your event swag. Below are some helpful tips for choosing and ordering the right gifts for your next event.


Consider your audience.

The most important thing to consider when choosing event gifts is who you are trying to target and attract. Consider the demographics of your audience before deciding on gift options. What does your audience value? What will they find most important about your company? What are their likes and dislikes? These are good questions to ask before settling on a gift.


Think outside of the box.

When you give attendees the same gift that many other brands are offering, this may lead them to think that your company is like all the rest. Instead, try to think outside of the box to make the attendee experience unique. You may want to provide a gift that illustrates the problem that your company solves or something clever that will get attendees talking.


Try giving something useful.

Though you do want to think outside of the box, you can still choose useful items without being boring or cliché. For instance, a phone charger is a great gift that most people can use. Most attendees will never be far from their phones during the event, and when they need an emergency charge, you’ll be the first person they think of while using their free event gift. Branded bags are also a great option for tradeshows and conferences as attendees are often stopping by many tables to pick up information and free stuff.


Include your company branding.

You have invested time and resources into designing and purchasing the perfect gift. Don’t forget to remind attendees who it came from. Depending on the type of gift, find a tasteful way to include your company name or logo on the item. You may also want to include a conference hashtag or social media account name to keep attendees engaged throughout the event.


To see how we can help you with the perfect event and event swag, contact us at Fourth Wall Events!

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