Sometimes it seems like event trends come around just because they’re different – and not because they’re very helpful. Right now we’re seeing a very popular trend focused on event breaks – specifically, on exercise breaks where attendees take time for physical activities. These could be team-based jogs, yoga, stretching, and even workouts. But is it really worth all the work – and dressing down – that these breaks require? Yes, exercise comes with benefits for business events, but only within limits, so let’s talk about the facts.
Breaks are Necessary to Focus
Focus is a very scarce resource at the average conference: Attendees can only pay attention for so long – current estimates have managers lasting only around 52 minutes before zonking out – before they need to do something different. The more different the activity, the better a break their minds can enjoy and the more focus they will have when the presentation resumes. Exercise is particularly well-suited for these focus breaks because it’s so different from the usual conference requirements. The trick is finding enough to time, because it takes a lot longer to assemble and guide everyone in exercise activities than to simply announce a team game. Plan accordingly!
Exercise Can Create Active Minds – Briefly
Traditional wisdom tells us that exercise is good for the mind, and can help people think faster and more creatively. Is this true? Sort of. Yes, exercise can absolutely help people improve their concentration, but these changes primarily work because of blood flow and a boost in healthy brain chemicals – benefits that also dissipate after an hour or so. So even a vigorous workout will only improve things for a short time. Plan your exercise breaks early if you want to include them, and make sure that attendees can fuel up if they are feeling hungry.
Teamwork And Exercise Go Well Together
Exercise has another scientific benefit worth mentioning – the healthy, positive feeling it creates, thanks to our brains getting into the exercise mood, is also great for teamwork. Following physical exercise, people are more positive about others, more willing to endure mistakes or pet peeves, and more efficient in group activities.
Exercise is Easy to Scale
While exercise can be difficult to plan for, it’s also easy to scale. If you expect only a few attendees to participate, you can set up a yoga workshop. If you want everyone involved, you can announce a team run around the campus. The same is true of small events vs. large events: With so many activities possible, you can easily find one that scales well based on both audience and intention.
It’s Different – In Both Good and Bad Ways
Young professionals may love the idea of ditching their work clothes and donning some workout clothes for an event that appeals directly to them. The more silver-haired executives may not be so crazy about the idea, especially if they came to get some work done. So base your event breaks on your audience instead of leaping at the newest exciting trend.
It’s a Great Tie-In for a Healthy Workplace
Are you pushing wellness campaigns and work-life balance at your workplace? Then an exercise break is a great way to underline the importance of self-health. If this isn’t a concern, you may struggle to connect the exercise to your company in any important way.
Do you like the idea of an exercise break or similar break, but aren’t sure where to start? Fourth Wall Events can help: Contact us and take a look at the services we offer!