Host a Successful Startup Event in 8 Easy Steps

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An event is an excellent way to promote brand awareness, making it the perfect tool for a startup. A well-planned event will get a startup’s name out there, provide a venue to meet customers, and celebrate the launch of an idea into a living company.

There’s a lot on the line for a startup. According to Forbes Magazine, 90% of startups will eventually fail, and you don’t want the axe to drop on account of hosting a poorly-planned event. Don’t take the risk. The seasoned team at Fourth Wall is here to help your startup host the event of a lifetime.

  1. Hire help.
    Hiring a team to oversee the logistics of your event – from planning and photography to bartending and running the door – frees you up to play the role of host. You’re here to promote your startup, so make that your ultimate priority.
  2. Set goals.
    What is the point of your event? Do you want to spread brand awareness, raise funds, generate leads, or educate the market? Figure this out and ensure your entire staff is on the same page.
  3. The venue matters.
    There are many variables to consider when selecting an event venue. How large is the guest list and is the location easily accessible? Also, are there bathrooms, Wi-Fi, security, coat check, and AV setup included? If not, these may come at an added cost.
  4. Make a simple invitation.
    A simple invitation with event information containing the “who, what, where, when, how, and why” of your event is all you need. If you include too much copy the point could get lost on the potential attendee.
  5. Establish a strict budget.
    Startups generally operate on a razor thin margin, which means you may not have a ton of wiggle room for your event’s budget. Ensure you establish a firm budget and stick to it.
  6. The crowd.
    Your guest list ties back to the goal of your event. If you’re trying to attract additional financing for your startup, you may want to invite that list to a formal dinner party. If you’re attempting to launch the company or spread brand awareness, your guest list should include consumers, vendors, and the press.
  7. Spread the word.
    Social media is the easiest – and the most effective – way to spread awareness of your event. Take advantage of Facebook, LinkedIn, and Twitter to create hype.
  8. Don’t forget the freebees.
    Whether it’s an open bar or a raffle at the end of the night, event attendees love free stuff. If you want to take it a step further and provide goodie bags, make sure to include some branded items.

The team at Fourth Wall Events is here to fulfill your event planning needs. Want to give your startup event the nudge it needs to put it over the top? Partner with us today!

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