Meeting Attendees Feel the Burn With “Sweatworking”

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In recent years, we’ve seen a lot of events forcing attendees to get up out of their seats and trade their business attire for workout gear. This trend has playfully been called “sweatworking” a spin on the traditional networking, and rather than gathering for drinks and conversation, event and meeting attendees are bonding over workouts. ”Exhale has seen a huge uptick in corporate events, including team-building and networking events, as well as private workouts,” Kim Kiernan, director of public relations and communications for Exhale told BizBash. Popular sweatworking events include yoga, interval training, and spinning classes, which help get attendees’ endorphins flowing in addition to the sharing of new concepts and ideas. Sweatworking can also be used for one-on-one interactions. Want to get to know an industry peer or pursue a new business lead? Instead of sitting down for a formal lunch, get to know your subject in a physical fitness environment. According to Christina Marshall, Equinox’s director of marketing for the central region, working out as a group is a great way of developing communication, building camaraderie, and working on overcoming adversity as a team. Let the knowledgeable team at Fourth Wall Events help you plan your next sweatworking event!  

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