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Mobile Event Apps: Do You Need One?

Posted on Posted in Blog

You want to ensure that your event attendees have the best possible experience, so chances are that you may have considered creating an app. Mobile event apps can help you keep your audience engaged while also providing a way to easily send out important information and real-time updates about your event. If you are not yet sure if an event app is right for your organization, consider the benefits that mobile event apps can offer.

Mobile event apps help you go green while cutting costs.

Going mobile allows event organizers to become more environmentally friendly while also cutting down on costs. By making event documents like brochures and schedules digital, companies can save money on paper and printing costs. This also makes it very easy to add last minute documents or make edits without having to reprint any materials. This helps improve the attendee experience as they are able to access all of the documents anywhere from their smartphone.

Apps can help you improve attendee interaction.

One of the major goals for most event holders is to increase attendee interaction. Mobile event apps can help you do just that. Attendees can use the mobile app to schedule an appointment with a vendor, take notes or photos of their experience, and interact with other attendees through status updates and private messaging. This interaction helps you create a more participatory and collaborative experience for event attendees.

You can instantly update event attendees.

If you need to make a last minute schedule change, update the speaker list, or correct a mistake on conference documentation, an app allows you to easily make these changes and inform attendees in real-time. Using push notifications, you can instantly send out important updates straight to the attendee’s smartphone. Not only are you keeping everyone up-to-date, but you are helping the attendee have a more positive experience.

Track real-time data with event apps.

It can sometimes be difficult to gauge whether or not an event is successful. Mobile event apps help you collect the necessary data to better understand attendee experience in real-time. Without an app, you have to wait until the event is over to collect this type of data through post-event surveys or questionnaires. Mobile event apps allow event organizers to get feedback and collect data quickly and seamlessly.

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