Come up with goals first thing, and keep them at the forefront of your planning. Having a clear goal, or set of goals, for your business event can help make a lot of your decisions easier—from the scope of the event to messaging for promotions and marketing, to the entertainment and speakers. If you’re working[…]
Planning an event presents several challenges. Finding the right vendors, booking music talent, and arranging transportation for guests are just a few of the many tasks that an event planner must undergo, prior to marketing an event. While this may seem like common sense to an experienced planner, sometimes planners completely drop the ball and[…]
Today’s business events rarely follow the “if you build it, they will come” strategy. Even events that employees are required to attend can have attendance problems (you’d be amazed at the excuses people can come up with if an event looks boring or unnecessary). So the goal of any good event team is to build[…]
Brainstorming has an interesting relationship at events. It allows for more relaxed conversation in smaller groups, which sounds like a great idea, especially for longer presentations. However, it can also interrupt the main point, distract attendees, and accomplish nothing useful, which all sound like poor ideas. To help make things a little clearer, here are[…]
Picking up new event sponsors is both exciting and challenging, especially when you are still in the negotiating stage. But what should you be asking sponsors for when it comes to support and services? While their level of involvement can vary greatly, here are several reliable things, both big and small, that you should request[…]