When it comes to branded content, it’s all about user engagement. Whether you’re publishing pieces on Twitter, LinkedIn, or Facebook, you’re going to get different levels of engagement based on your target audience. However, a recent report from TrackMaven indicates that one social network is far superior when it comes to user engagement.
The report, titled “The Content Marketing Paradox” states that among all the social media networks last year, Facebook had three times the engagement of the next closest – LinkedIn.
“As more brands put up money to pay-to-play on Facebook, overall engagement per brand could hover at healthy levels on the network,” the report said.
In contrast, Twitter had the lowest engagement rating in 2015, although it did see a notable uptick during the year.
Social Media Infrastructure
Welcome to the age of two-way communication. In today’s interactive environment, we exchange more than business cards. We “bump” smartphones, swap Twitter handles (@FWE_NYC, FYI), “friend” on Facebook, and if we can’t find what we need – we Google it. Your customers are making connections in the same way. Not only are they buying products and services, they’re talking about them. And they’re not only telling family and friends, they’re telling the entire world. Today’s social media takes word of mouth to an entirely new level. The dedicated team at Fourth Wall Events can ensure that your event’s social media needs are properly met.
Check out the whole TrackMaven report here.