Capturing images of your event is a superb idea. Not only will it let you relive the moment indefinitely, but photos can be used as valuable marketing tools for future It’s important to remember that choosing the right event photographer is essential, and Fourth Wall Events and the Event Manager Blog have a few tips on how to navigate the process.
Go Professional or Crowdsource?
Instagram and Snapchat make it easy for your event attendees to take photos and share them with their social networks. But you need to ask yourself if you want to rely completely on guests to portray your event in the best light.
If Professional, Don’t Skimp
Photography is a difficult job. Excellent photos that capture the energy and experience of your event require a trained eye. While anyone with a camera can take a picture, hiring a professional will help to portray your event in ways you never considered. That said, it is a good idea to shop around and price compare for the best Photographer.
Check Portfolio and References
The first step to determining a photographer’s eligibility is to examine their portfolio. Some photographers may be amazing nature photographers, but this might not translate well to event photography. Also, ask for a list of references to ensure they have a reliable track record.
Make a Shot List
Nothing is worse than looking back and saying, “Darn, I wish had a photo of….”. Sit down with your planning team and make a list of all the possible shots you’ll find value in having after your event. If there are multiple rooms and different events and different times, an itinerary and shot list will tell the photographer where to visit, which speakers are most important, and the audience engagement you want to capture to help tell the post-event story.
Set post-event expectations!
Pictures take time to organize, share, select, retouch, and provide in final format. Make sure your Photographer knows what you need most after your event and when you need it. For example, you may have a press release issued the morning after the event or a case study for a new business pitch.
Just like our own event planners, a good Photographer should flow naturally through the life of your event working hard, but seamlessly, to ensure all is captured in full visual glory. Let the dedicated team at Fourth Wall Events help you snap that picture worth a thousand words. Partner with us today!