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Surprise Event Guests in 3 BIG Ways

Posted on Posted in Blog

When it comes to event planning, surprises are an everyday occurrence. What you need is a level-headed event planning team to take every obstacle in stride to ensure everything goes off without a hitch. 


According to BizBash, you can harness the element of surprise during your next event to entertain attendees and keep them guessing what will happen next. 

  • Don’t be afraid to stray from the program
    Although it’s important to provide attendees with a concrete event schedule, including start times, breaks, sessions, meals, and networking activities, don’t hesitate to throw in a “pop-up” event from time-to-time. Carefully orchestrated occurrences, such as unannounced entertainment can really wow a crowd. 
  • Throw a popular figure into the mix (but not just for entertainment)
    Celebrities and industry thought leaders are great for featured entertainment, but using them in unexpected ways is sure to be a hit. At a recent White House Correspondence Dinner after-party MSNBC host Rachel Maddow bartended for a portion of the event, and everyone loved it!
  • Surprise takeaway gifts
    It’s pretty simple, event attendees love free stuff, and will make your event very memorable. Items displaying your company logo is a safe bet and will keep your company at the forefront of attendees’ minds. However, make sure you offer takeaway gifts at the exit so attendees don’t have to carry them around the entire time.

Read more about event surprises at BizBash!

Get the full Fourth Wall experience

The team at Fourth Wall Events loves surprising attendees (but only if it’s part of the plan!) We’re your one-stop shop to wow attendees and put together a memorable experience. From planning and design to production and management, our dynamic team of experienced professionals can do it all, and it’s all under one roof!

Partner with us today and let us help turn your dream event into a reality. 

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