Let’s get technical for a moment: Part of your event planning data should always include the age of your attendees. That may seem like a random metric, but it can have important, decision-making ramifications for your event. We’re not just talking about overall event marketing and target audiences, either. Here are the top practical factors to think about when looking at attendee age.
Yes, your communication channels should absolutely differ based on how old your average attendee is. LinkedIn is probably a good choice for most professionals, but using Snapchat to communicate event activities is only going to work for the younger crowd. This isn’t just about social media, either: Older attendees are often more comfortable with pamphlets and handouts than navigating apps in the middle of a presentation. Age can even affect how people read emails or sign up for events, so remember to tailor your communication.
If you didn’t already know, younger workers have a very different idea about dress code and dress expectations than older professionals. When you mention dress expectations for the event, it should not only consider the type of event (an evening dinner and an outdoor hike will obviously have different expectations) but also the people attending. You don’t want a mix of jeans and formal business attire if you can avoid it, but you also don’t want to push attendees into clothing that makes them uncomfortable.
Different sponsors simply work better with different ages. Know the average age of your attendees and you can quickly compare this with sponsor target audiences. Sponsors will appreciate knowing if your attendees fit their goals, and attendees will be happy to see sponsor information that correlates with their current interests. Fortunately, sponsors do most of the lifting here.
Yes, you do need to consider alcohol and other age-limited factors when planning events, especially if families or underage workers are going to be there. It’s one of those little factors that doesn’t seem to matter much until it does…and you have no plan to deal with it. So keep everyone informed about any age-limited activities and match activities appropriately.
We’re not really talking about physical accessibility here, but more about technology. As we already mentioned in the communication section, different ages may be comfortable with different apps or social media uses. But this also extends to physical devices, and how the presentations incorporate them. The good news here? Requiring mobile devices may not be as much of a hassle as you think. Older workers are actually more mobile-savvy than expected.
Finally, if you’re doing an outdoor event, think about the activities you choose and how it fits with your age profiles. An afternoon hike is not for everyone!
For more information on how valuable attendee profiles can be when used correctly, visit Fourth Wall Events and let us know how we can help!