Convention centers are constantly changing. Modern convention centers have added emphasis on comfort, connectivity, and flexibility while connecting with the surrounding destination. But why is this the case? Luckily, the answer is pretty simple. The next generation of convention-goers (Millennials) is already making a big impact on the layout of venues. Todd Voth, Senior Principal at Populous, recently delivered a talk to the Airport Consultants Council/American Association of Airport Executives Airport Planning, Design, and Construction Symposium, and boiled down the traits of future event-goers to the following: 1. Demand authenticity and aren’t afraid to share their opinions with their vast network of contacts. 2. Are intrigued by early adoption of new forms of technology and social tools. 3. Are responsive to experiential marketing in lieu of traditional advertising. 4. Are unwilling to be bystanders, and instead desire the opportunity to participate in the creation of new experiences. ￼￼￼￼ 5. Seek fun and adventure. We’ve touched on Millennials in the workplace before with 5 Tips to Keep Millennials Engaged in Meetings, and it’s becoming increasingly apparent that they’re having a big impact on the workforce. So take the guesswork out of planning your next corporate event and leave it to the professionals. Contact Fourth Wall Events today and we’ll help you plan an event that appeals to every generation!